Strap: In a freewheeling conversation, Vaibhav Mittal, Founder of Karmic Beauty, unveils Karmic Beauty’s journey of blending tradition with innovation, crafting sustainable, luxurious products rooted in transparency, efficacy, and authenticity.
Could you share the story and inspiration behind the founding of Karmic Beauty?
Ans: Karmic Beauty was inspired by my decade-long experience in the beauty industry and my personal self-care journey. Frustrated by ineffective products, I sought to create solutions that truly work for the Indian demographic and beyond. In a market flooded with products claiming to be natural or organic, many fall short in results. This gap and the need for genuine natural products promoting the philosophy of “Feeling good is looking good” motivated me to carve a unique path.
Karmic Beauty is founded on the philosophy of “The Art of Self-Care,” offering high-quality, effective, and sustainable products that prioritise substance over superficiality. Through careful formulation with responsibly sourced ingredients, the brand has evolved from a personal mission into a symbol of purity, efficacy, and luxury.
Building a brand from the ground up comes with challenges. What were the key hurdles you faced in establishing Karmic Beauty?
Ans: One of our biggest challenges was finding suppliers and manufacturers in India who shared our vision of using top-quality ingredients and meeting international standards. Achieving the right texture, fragrance, and efficacy required extensive experimentation. Sustainability added another layer, as we prioritised eco-friendly formulations and thoughtful packaging. Guided by the principles of “Reuse, Repurpose, Reimagine,” our commitment to quality only strengthened, driving us to deliver exceptional experience.
What are the core values that define Karmic Beauty and its offerings?
Ans: At Karmic Beauty, our core values—transparency, consciousness, naturality, and authenticity—are the bedrock of our brand. Transparency guides every step of our process, ensuring ethical and responsible sourcing and production. Our unwavering commitment to naturality shines through in our use of premium ingredients, such as 100% certified organic, USDA-approved Moroccan Argan Oil, sourced directly from Morocco.
Similarly, our hair care line features 92% Pure Hydrolysed Keratin, known for its exceptional quality and effectiveness. Staying true to our mission, we balance luxury with affordability, making high-quality products accessible without compromising standards.
How does Karmic Beauty stand out in the competitive beauty and skincare industry?
Ans: Karmic Beauty stands apart because of our meticulous approach to formulation. We pick our ingredients for results and not just marketing appeal. Each product is crafted with the right ingredients in precise proportions to ensure they work harmoniously together for immediate results.
Additionally, up to 91.8% of our ingredients are from natural and organic origin, with ECOCERT & IFRA certifications guaranteeing their purity and sustainability. Our focus isn’t just on creating beauty products but on fostering mindful self-care rituals.
What attracted you to the beauty and personal care industry, and how do you perceive its growth potential?
Ans: My journey into the self-care space was deeply personal, rooted in the challenges I faced accessing effective and reliable products. In the early stages, we rigorously tested our formulations with Indian customers and integrated their feedback into our research. This process revealed a significant audience that shared my sentiment about the lack of effective self-care solutions. As a millennial, this realization struck a chord. In India, there’s a gap between unaffordable luxury and low-quality value products. Karmic Beauty bridges this divide with high-quality, natural products that combine luxury and affordability. With rising awareness of clean, sustainable beauty, the industry’s potential is vast, and we’re excited to be a part of it.
How does Karmic Beauty stay ahead of industry trends?
Ans: We strive to carve a unique space for ourselves, focusing on delivering natural, unadulterated experiences rather than overly relying on industry trends of using Synthetic chemicals. While we stay aware of market dynamics, our priority remains on creating products that reflect purity and authenticity. We invest heavily in researching ingredients, understanding their properties, and exploring their traditional uses, allowing us to craft innovative formulations that resonate with our consumers. Recently, we've expanded into the corporate gifting space, curating product lineups for various occasions—a move that has found many takers.
What advice would you give to aspiring entrepreneurs entering this space or any industry?
Ans: Stay curious and open to learning. Travel, explore, and observe global trends before shaping your product. Entrepreneurship requires relentless focus, adaptability, and hard work—it's far from a 9-to-5 job. Embrace challenges, stay humble, and stay passionate about your vision. While smart work matters, success is ultimately built on hard work.
