Karmic Beauty Gets Featured by Hypetrics in 50 Companies Making Their Move Forward
Karmic Beauty’s approach to Skin Longevity has earned a place in Hypetrics’ 50 Companies Making Their Move Forward. Co-founded by Dr. Vaibhav Mittal and Komal Mittal, we are building an Indian longevity brand around the biology of skin.
The Hypetrics feature offers an opportunity to share the thinking behind our work, the science informing our product ranges and the decisions shaping how we grow.
Building a Business Around a Different Approach to Skincare
When we founded skin longevity brand Karmic Beauty, we wanted a clear scientific point of view to guide the business. That decision influences more than the products themselves. It shapes the questions we ask during development, the role research plays in the process and the gold standards against which we evaluate a formulation.
Skin Longevity provides the framework for these decisions. We look at the biological systems that contribute to skin health over time, using this understanding to guide product development. Each ingredient has a purpose and each formulation is developed with a clear idea of the functions it is intended to support.
For us, this clarity is essential to building a beauty business with a consistent direction. It connects our research, product development and communication while allowing each product to address a distinct need.
The Science Behind The Lab of Skin Longevity™
Research becomes meaningful when it informs what eventually reaches the consumer. Through The Lab of Skin Longevity™, we bring together dermatology expertise, formulation science and longevity research to examine the processes involved in skin ageing and translate that understanding into formulation decisions.
This informs how we select ingredients, combine actives and determine which biological pathways a product is designed to support. An ingredient list can tell you what a product contains but it does not tell the complete story of how a formulation has been developed. The role of each component, its compatibility with other ingredients and its contribution to the overall formula all matter.
This is the foundation of our research-led approach to skincare. It gives us a consistent framework for developing products while keeping the science connected to the needs of everyday care.
Bringing Skin Longevity Into Everyday Care
Our work in Skin Longevity is driven by the belief that scientific understanding should have a practical place in people's lives. For us, this means developing formulations that translate complex research into products people can incorporate into their everyday routines.
We want women to have the knowledge to understand their skin, the science to make informed choices about its care and the confidence to embrace ageing gracefully. Our focus is on supporting skin health and resilience as skin changes over time, rather than presenting ageing as something to fight.
This also shapes how we communicate about our products. We want people to understand what a formulation is designed to do and why its ingredients have been chosen. Making the science accessible is an important part of connecting the research behind our products with the people who use them.
What Moving Forward Means to Us
Being featured in Hypetrics’ 50 Companies Making Their Move Forward gives us an opportunity to share the direction in which we are taking Karmic Beauty. Our focus remains on advancing formulation research, developing products around the biology of skin and scalp, and bringing longevity-led care into everyday routines.
As we grow, we want to carry the same principles into every new development. That means keeping research connected to formulation, giving each product a clear purpose and making considered decisions as our ranges evolve.
Skin Longevity is the foundation of our business and the lens through which we approach product development. It guides the work we do today and the questions we continue to explore as we build for the future.
Read the full feature here: https://hypetrics.com/forward-tracker/50-companies-making-their-move-forward/
